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GIF-Making Apps

This App Allows Users to Create Personalized GIFs

— August 20, 2015 — Tech
GIPHY CAM is a new app that allows users to create personalized GIFs of friends and family. While many people choose to express themselves through words or emojis, others opt for small animated images called GIFs. Instead of browsing though all of the GIFs out there, this app gives you the opportunity to create your own.

GIPHY CAM allows users to film short snippets of themselves, their friends or their family. You can then add filters, backgrounds and different animation to these shot videos in order to turn them into personalized GIFs. Although the process may sound technical, the app provides a simple platform for turning anything into an animated image. These custom GIFs can then be shared with friends and family over text.

If you're looking for an alternative to emoji communication, personalized GIFs might be the next best thing.
Trend Themes
1. Personalized Gifs - There is an opportunity for app developers to focus on creating more personalized GIF-making apps for individuals and businesses.
2. User-generated Content - Trendsetting companies that leverage user-generated GIF content will have more success in capturing and engaging consumers.
3. Social Media Sharing - As personalized GIFs continue to grow in popularity, social media platforms should consider implementing more seamless sharing features for this type of content.
Industry Implications
1. Social Media - Social media companies have a chance to create platforms that allow for personalized GIF creation and seamless sharing among users.
2. Messaging Apps - Messaging apps can integrate personalized GIF-making features that allow users to create and send their own GIFs to friends and family.
3. Marketing and Advertising - As personalized GIFs become more popular, marketing and advertising campaigns can leverage user-generated content to increase engagement and reach.
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