You might think that a choir just sings standard written music, but the Perpetuum Jazzile choir would prove you wrong. The video above shows the choir performing a bit of percussion in which they are using their hands to simulate a storm.
Like any storm, the Perpetuum Jazzile performance starts out slowly, then builds to a gigantic crescendo, complete with thunder. It's absolutely amazing.
Implications - Many people can attest to being visual learner and thus, all industries should consider incorporating varying visual elements into their marketing and advertising strategies. Multi-tasking jazz choirs are just one example of how individuals are thinking outside of the box and differentiating their products or services in order to stand out among similar competitors.
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