For ladies who love their perfume, being able to get a perfume refill for a discounted price is an amazing idea. Thierry Mugler is making this idea a reality for American women.
As a general rule, women buy more and use more of their fragrances than men do. Because of this, you'll find them often out replacing the same perfume time and time again. This can be costly if it happens a lot, so Thierry Mugler is intervening.
His perfume-refilling fountain looks very similar to a coffee machine, but dispenses his Alien and Angel scents. In addition to this though, women can also get their glass bottles replaced and fixed for a discounted price as well.
Stats for Bottle-Eliminating Perfume Refillers
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Segment: Females, 12-35
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