The Graph Provides Advice on How to Create Perfect Subject Lines

By: Elise Ying-Hei Ho - Published: Dec 12, 2012 • References: visual.ly
Email has become one of the primary modes of communication but with certain industries and individuals receiving over a hundred emails in their inbox a day, how do others create the perfect subject lines to grab their attention?

The How to Create the Perfect Subject Lines infographic points out a few things that could land the potentially urgent email in the Spam box by the content filtering tools. This is especially important for websites and companies that send regular newsletters to online subscribers in hopes of driving more traffic to their site.

The character range of 28-39 seems to be getting the most clicks but it also depends on the subject line. While some trust forwarded or replied messages to open, the infographic warns senders to beware of exhausting popular options as they may soon be ignored if overdone.