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Just by slapping their names on a fashion label, hundreds of celebrities have launched successful fashion brands. Now the celebrity blogger and self-made star, Perez Hilton, is starting his own line for Hottopic.com.

"2008 is all about expanding the Perez Brand," the blogger says. "I talk about clothes all the time on my website. I have a good eye for what's hot and what's not."

OK, fine, it is a little shocking... and has potential to be really shocking if he designs clothes that reflect his own eccentric fashion choices. However, with the attention he pays to celebrities and their wardrobes, his line does have potential to be A-list quality!