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Pepsi 'Sound Off' & Pulse Sites Help to Promote 'The X Factor'

By: Katherine Vong - Published: • References: pepsisoundoff & technewsdaily
Lately, it seems as if Pepsi and Coke have been battling head to head when it comes to social media. The Pepsi Sound Off and Pulse sites are two new social networking sites recently launched by Pepsi to help promote the British talent show 'The X Factor,' which just debuted in the United States and features Simon Cowell and Paula Abdul.

The Pepsi Sound Off site is a place where fans can comment, share posts and earn rewards, says TechNewsDaily. Here, users can also participate in social games: fans earn what is described as "bottle caps" and receive status titles such as "rookie" or "ambassador" as they increase their participation. In contrast, the other site, Pepsi Pulse, functions more like Twitter -- it comprises a stream of viewer comments, along with tweets and Facebook posts. Stats for Talent Show Social Networking Trending: Older & Chilly
Traction: 699 clicks in 158 w
Interest: 1.7 minutes
Concept: Pepsi Sound Off
Related: 65 examples / 50 photos
Segment: Neutral, 12-35
Comparison Set: 24 similar articles, including: comedic cola campaigns, vintage pop can ads, and skinny soda cans.