Shot entirely in black and white, the Pepe Jeans London SS14 ad campaign is given a bit of a retro appeal even though the designs are steeped in modernity. Nevertheless, it embraces the cool cat attitude present in such classics as 'West Side Story' and 'Grease,' without being overly banal about the influence. Not to mention that it adds a timelessness to the looks.
Starring models Behati Prinsloo, Marta Dyks and George Alsford, the Pepe Jeans London SS14 ad campaign was lensed by photographer Josh Olins. Complementing the denim pieces with plaid, casual tees and bomber jackets, stylist Clare Richardson expertly outfitted the gang in a way that will appeal to many. Captured against a cobblestone backdrop with a classic car as the perfect prop, the ad campaign will capture people's attention instantly.
Stats for Car-Lounging Fashion Ads
Trending: Older & Warm
Research: 6,117 clicks in 120 w
Interest: 2 minutes
Concept: Pepe Jeans London SS14
Related: 69 examples / 53 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: relaxed grayscale fashion ads, whimsically wiccan fashion ads, and burning rose fashion ads.
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