The Pentax Optio WG-1 is a camera that's ready for any adventure. This rugged point-and-shoot is waterproof, shockproof, crushproof, coldproof and dustproof.

Wherever you're headed, whether you're swimming across the Atlantic Ocean or scaling Mount Everest, the Pentax Optio WG-1 is ready to go. Shooting images at 14 megapixels and HD video at 720p, you'll have hard proof of all the adventures you have.

Implications - Products that are designed to withstand extreme conditions are perfect for consumers who feel they constantly damage their tech products through everyday activities. These consumers look for products that will last through the roughness of everyday life as well as their own incidents such as dropping their phone in the toilet.