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The Penguin 'Jamie's 30 Minute Meals' ad campaign will feed the brain in at least two big ways. Not only will it provide easy and healthy food options, it will also give a person some literary food for thought. Instead of rifling through a metaphorically empty fridge or calling up the local pizza joint, this book will satisfy all needs. As its tag line urges, "Get a hungry mind working in minutes."

Created by the Y&R Malaysia ad agency branch located in Kuala Lumpur, Malaysia, the Penguin 'Jamie's 30 Minute Meals' ad campaign was imaginatively art directed by Dan Treichel, Eduardo Quadra, Joshua Tay and Wilcox Yap with creative direction by Icaro Doria and John Dorai.