Advertising the benefits of being able to listen to your favorite stories no matter where you are or what you are up to, the Penguin Audiobooks campaign literally incorporates stories and narrative into common, everyday activities.
No matter how hectic your schedule is, you can still get some reading done when you use audiobooks, even if you are busy getting your fingers sticky while cooking in the kitchen. For those people who barely have a spare moment to take a shower while getting ready for work in the morning as well as those people who have plenty of time to do all sorts of leisurely pursuits, listening to books allows you to accomplish two tasks at once.
The Penguin Audiobooks campaign shows how reading makes daily life much more interesting.
Stats for Literal Literary Life Campaigns
Trending: Older & Chilly
Research: 1,415 clicks in 151 w
Interest: 1.1 minutes
Concept: Penguin Audiobooks
Related: 66 examples / 51 photos
Segment: Neutral, 12-55+
Comparison Set: 24 similar articles, including: surveillance-thwarting typography, competitively thin ultrabooks, and alternate destiny ads.
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