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Fitness-Themed Employee Benefits

Peerfit Employee Insurance Aims to Redefine Wellness at Work

— July 14, 2020 — Lifestyle
Peerfit is a corporate insurance company that specializes in fitness benefits that are flexible and easy to customize. Creating benefits that are "easy to use, easy to manage, and easy to enjoy," the platform speaks to modern employees' increased demand for wellness offerings from their workplace. These wellness offerings go beyond traditional health insurance benefits and aim to make employees healthy on the inside and out.

In addition to a rising number of mental health benefit providers, corporate fitness benefits are also gaining popularity thanks to the high costs associated with gym memberships and personal training. Peerfit's benefits make fitness classes -- from barre and bootcamp to dance and cycling -- along with open gym sessions more accessible while saving employees money in the process.
Trend Themes
1. Flexible Fitness Benefits - Companies can tap into the growing demand for wellness offerings by offering flexible and customizable fitness benefits to employees.
2. Expanding Corporate Wellness - As mental health benefits gain traction, corporate wellness programs can extend beyond traditional health insurance to include fitness benefits that address employees' holistic well-being.
3. Accessible Fitness Options - Providing fitness benefits that make exercise more accessible, such as discounted gym memberships and fitness classes, can encourage employees to prioritize their health.
Industry Implications
1. Corporate Insurance - Incorporating fitness benefits into corporate insurance packages presents an opportunity for insurance providers to differentiate themselves and attract businesses seeking comprehensive wellness solutions.
2. Employee Benefits - Employers can enhance their benefit packages by including customizable fitness options, making their company more attractive to prospective employees and promoting a healthy work culture.
3. Fitness Services - Fitness facilities, studios, and trainers can partner with corporate wellness programs like Peerfit to expand their reach and offer more affordable and accessible fitness options to a larger employee base.
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