The Pedro Lourenco Pre-Fall 2012 lookbook is full of reflections. The backdrop acts as a mirror as does the floor. Even the oversized sunglasses that the model wears reflects her surroundings in an exaggerated manner. As though shot in a hall of mirrors, which is a traditional carnival attraction, there is an eerie and surreal aesthetic that adds a whimsical quality to the fashion designs.
There is a lot going on in the Pedro Lourenco Pre-Fall 2012 collection. The use of a bright white backdrop allows the many details in each fashion design to stand out. From fun fringe to pastel gradients, the collection is both edgy and elegant. What really steals the show, however, is the use of scenic landscape graphics.
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Concept: Pedro Lourenco Pre-Fall 2012
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