Revolution Beauty Collaborates with Pebbles Cereal in Makeup Line
Francesca Mercurio — August 10, 2021 — Fashion
References: revolutionbeauty & beautypackaging
As the trend of mixing beauty with food continues growing in popularity, Revolution Beauty has patterned with Pebbles cereals in a new beauty collaboration. Together, the two brands are working with Warner Bros. Consumer Products to create this collaboration. The line is called I Heart Revolution x Pebbles and will feature a vibrant palette of eyeshadow colors and fun lip glosses.
The collaboration arrives just in time for Pebbles brand's 50th birthday this year. The brand has been encouraging expression, individuality, and creativity for many years, and that same ethos is what comes through in this new collaboration. The line is informed by the colors of Fruity Pebbles and Cocoa Pebbles cereal products and encourages its customers to embody vibrancy and playfulness.
The line will be available for purchase at Ulta Beauty and Revolution Beauty.
Image Credit: Revolution Beauty
The collaboration arrives just in time for Pebbles brand's 50th birthday this year. The brand has been encouraging expression, individuality, and creativity for many years, and that same ethos is what comes through in this new collaboration. The line is informed by the colors of Fruity Pebbles and Cocoa Pebbles cereal products and encourages its customers to embody vibrancy and playfulness.
The line will be available for purchase at Ulta Beauty and Revolution Beauty.
Image Credit: Revolution Beauty
Trend Themes
1. Food-inspired Beauty Products - Beauty brands are collaborating with food brands to create lines of makeup products inspired by food, opening up disruptive innovation opportunities for both industries.
2. Colorful Eyeshadow Palettes - The I Heart Revolution x Pebbles collaboration will feature a vibrant palette of eyeshadow colors, indicating a trend towards colorful and bold eye makeup looks.
3. Playful Lip Glosses - Lip glosses with fun packaging and playful names are becoming increasingly popular, as seen in the I Heart Revolution x Pebbles collaboration.
Industry Implications
1. Food Industry - Food brands can explore collaborations with beauty brands to create new lines of beauty products inspired by their food products, such as cereals, opening up disruptive innovation opportunities for the food industry.
2. Beauty Industry - Beauty brands can collaborate with food brands to create unique and eye-catching packaging and product names, as seen in the I Heart Revolution x Pebbles collaboration, leading to disruptive innovation in the beauty industry.
3. Retail Industry - The success and demand for the I Heart Revolution x Pebbles collaboration products at Ulta Beauty and Revolution Beauty indicates a trend towards unique and innovative collaborations in the retail industry, providing an opportunity for disruptive innovation in the sector.
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