Star Wars Holiday Cards
Vintage Season's Greetings from George Lucas
The LucasFilm tradition of creating special holiday greeting cards dates back over 30 years. The pop-up Stormtroopers card is seriously cool. There's no word yet on LucasFilm's holiday card design for 2008.
Implications - Consumers are always willing to embrace products that are nostalgia-inducing as they remind them of pleasant past experiences. For this reason, they seek products that make reference to notable elements of pop culture. Companies can successfully market to their desired demographics by incorporating age-appropriate references into their product designs.