P.E Nation Captured Its New Swimwear Line with the iPhone 12
Riley von Niessen — November 23, 2020 — Fashion
References: us.pe-nation
P.E Nation, a women's activewear and streetwear label that's based in Australia, has unveiled a new Swim Collection, which is presented in a stylized editorial that was shot by the brand's Co-Founder and Creative Director, Pip Edwards. To get all of the shots, Edwards used the iPhone 12 Pro, the latest smartphone release from Apple. With an ultra-wide lens, improved focal length, and telephoto camera, the smartphone captures professional-quality images that look suited to any magazine spread. The editorial showcases a range of sporty one-pieces and bikini sets, which are available in sizes XS through XL.
“In a world where everyone is a photographer, I am taking control as the creative director and using my iPhone to oversee the creative process from inception to execution where nothing is lost in translation," states Edwards. "Shooting with iPhone gave me the freedom to be fluid and follow the magic of the shots. It’s all about being nimble and being able to move from shape to shape, look to look, seamlessly. I can move with ease, and in sync with the energy of the shoot."
Image Credit: P.E Nation / Pip Edwards
“In a world where everyone is a photographer, I am taking control as the creative director and using my iPhone to oversee the creative process from inception to execution where nothing is lost in translation," states Edwards. "Shooting with iPhone gave me the freedom to be fluid and follow the magic of the shots. It’s all about being nimble and being able to move from shape to shape, look to look, seamlessly. I can move with ease, and in sync with the energy of the shoot."
Image Credit: P.E Nation / Pip Edwards
Trend Themes
1. Smartphone-shot Editorials - As more professionals experiment with shooting high-quality photos with their smartphones, companies should explore integrating smartphone technology into their creative processes.
2. Activewear Swim Collections - As the line between activewear and swimwear continues to blur, companies should consider expanding their product offerings to align with this trend.
3. In-house Creative Direction - As more companies take control over the creative process, they should explore ways to optimize their workflows and streamline their communication channels to minimize miscommunications.
Industry Implications
1. Fashion - As fashion companies increasingly explore new ways to shoot their collections, they should evaluate how they can use new technologies to streamline their creative processes and keep up with changing consumer expectations.
2. Smartphone Manufacturing - As the demand for high-quality smartphone cameras grows, companies in the smartphone manufacturing sector should look for ways to further improve their camera technology and differentiate themselves from competitors.
3. Activewear - As the lines between activewear and swimwear continue to blur, companies that cater to health-conscious and active consumers should consider how they can adjust their product offerings to align with this trend and attract a broader consumer base.
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