The Toronto International Film Festival (TIFF) is being used as a platform by Visa to introduce the future's "Connected Cars," vehicles that let drivers pay for gas and other goods through their dashboard rather than with their credit card. This concept integrates the online payment service 'Visa checkout' into car dashboards, allowing drivers to make payments directly via their vehicle.
Visa believes that connected cars can replace credit cards in a few years. At TIFF, a model of the car is available at one of the festival's busiest hubs, Roy Thomson Hall. The car is used in an online demonstration that explains how the connected car will ultimately work. The model is surrounded by tall projection screens that allow festival goers to immerse themselves in a country western shop or Parisian bakery -- where consumers are able to make purchases and payments with convenient touchscreen.
The virtual installation is meant to show people how easy it is to pay for gas or make other purchases with their car dashboards rather than their wallets.
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