Pax by Ploom is an electronic cigarette that aims to offer a healthier alternative to rolled cigarettes while embodying a contemporary and classical aesthetic appeal.
Despite the strict conditions that prevent tobacco companies from advertising on television and most print publications, the 600-billion-dollar business continues to grow. While many anti-smoking agencies use scare tactics such as alarming infographics and disturbing pictures to deter people from smoking cigarettes, Ploom is offering a much healthier alternative without insisting that someone go cold turkey.
The Pax is a handheld vaporizer and works much the same way as vaporizers for marijuana operate. The Pax heats the tobacco until the aromatic properties are released without giving off any carcinogens. The design is a blend between iPod-like minimalist appeal with a hint of sophisticated allure.
Stats for iPod-Like Electronic Cigarettes
Trending: Older & Warm
Research: 23,666 clicks in 205 w
Interest: 1.4 minutes
Concept: Pax By Ploom
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: secret smoker recording devices, streamlined ciggy branding, and saccharine cigarette ads.
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