By retouching her photography, she was able to add texture and funky colors to bring to life her awesome photographs. The models already add uniqueness to the art work as they dress in avant-garde clothing and wear unconventional makeup. The layers and textures really give the Paula Parrish photography collection a stand-out look.
Implications - With pop media moguls such as Lady Gaga dominating the tabloids, pop culture-themed products have increased in popularity. Consumers now crave products that allow them to express themselves as individuals through bold colors and patterns. They wish to stand out from the crowd and abandon conformity. Companies can appeal to these consumers by manufacturing products that have atypical designs or allow for customization.