Much like Karl Lagerfeld, Paul Smith is another designer who has dabbled in product designs outside of fashion, so I suppose it was only natural that he tried out music with the Paul Smith x LASONiC i931.
Retro with a modern twist is what comes to mind when describing the Paul Smith x LASONiC i931 boombox. The overall design is pretty close to what you would have seen carried around in the 80s, but of course this is much smaller. The i931 has a crisp, white design with a touch of Paul Smith’s multicolor trademark seen in many of his clothes and accessories. The front has an iPod dock that controls the MP3 player through an LCD display and it has AM/FM radio integrated into it as well.
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Concept: Paul Smith X LASONiC I931
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Segment: Females, 18-35
Comparison Set: 14 similar articles, including: boombox projector hybrids, tubular smartphone boomboxes, and boombox redux.
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