Star Power Propels Men's Fashion
Patrick Dempsey for Versace
Implications - Many members of society are influenced by pop culture icons and follow suit of their behavior, style and attitude. Consumers often look to celebrities for fashion, design and style cues. Companies and businesses are capable of capitalizing on such relationships by having a celebrity or famed individual publicly endorsing their products and concepts. Consumers are more likely to invest in a product that is supported by an individual who they look up to.