Patrick Dempsey for Versace
Implications - Many members of society are influenced by pop culture icons and follow suit of their behavior, style and attitude. Consumers often look to celebrities for fashion, design and style cues. Companies and businesses are capable of capitalizing on such relationships by having a celebrity or famed individual publicly endorsing their products and concepts. Consumers are more likely to invest in a product that is supported by an individual who they look up to.Stats for Star Power Propels Men's Fashion Trending: Older & Mild
Traction: 5,461 clicks in 361 w
Interest: 4 minutes Concept: Star Power Propels Men's Fashion
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Segment: Males, 18-55 Comparison Set: 18 similar articles, including: top 100 science trends of 2014, top 50 luxury ideas in december, and scuba specific spas.