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The featured Path iPhone App is a more personal network for your friends and family, limited to only 50 of your closest contacts.

This new social media platform counteracts with Twitter and Facebook, posting exclusively to your most handpicked and privatized network, and not to the rest of the world. Make the Path iPhone App a more central part of your confidential social life and download it today.

Implications - Consumers are fascinated with exclusivity as they feel it's a distinguishing factor of what makes them individuals. They're so adamant about their individuality that they're even willing to exclude others for this purpose. Corporations looking to emulate the success of this website tactic may consider limiting the amount of products they make while selling it at higher costs or servicing a very select clientele.