'PARTY by Taco Bell' Allows People to Book Parties at Taco Bell
Katherine Pendrill — November 11, 2018 — Marketing
Taco Bell fans can now take their obsession to the next level thanks to a new program called 'PARTY by Taco Bell.' Just as the name suggests, the new entertainment option allows you to host a full-fledge party at the beloved fast food chain.
PARTY by Taco Bell is a new pilot program that allows consumers to book a party at select Taco Bell locations from now until December 22nd. As the brand's website explains, the new program is meant to give people the opportunity to include the brand in celebrations of "life's biggest milestones or those 'just because' occasions." To book, consumers simply visit TacoBellParty.com and reserve a time and Taco Bell location for the event. The restaurant will then supply a Taco Bell Party Decor Kit, complete with a table runner, branded paper plates, and fun photo props such as hot sauce packet balloons. The party kits even come in two different designs—Feeling Luxe or Feeling Electric—so you can select the theme that best fits your taco party.
Similar to the birthday party options many restaurants offer for kids, PARTY by Taco Bell allows adults to incorporate their favorite brands into their special occasions.
Image Credit: Taco Bell.
PARTY by Taco Bell is a new pilot program that allows consumers to book a party at select Taco Bell locations from now until December 22nd. As the brand's website explains, the new program is meant to give people the opportunity to include the brand in celebrations of "life's biggest milestones or those 'just because' occasions." To book, consumers simply visit TacoBellParty.com and reserve a time and Taco Bell location for the event. The restaurant will then supply a Taco Bell Party Decor Kit, complete with a table runner, branded paper plates, and fun photo props such as hot sauce packet balloons. The party kits even come in two different designs—Feeling Luxe or Feeling Electric—so you can select the theme that best fits your taco party.
Similar to the birthday party options many restaurants offer for kids, PARTY by Taco Bell allows adults to incorporate their favorite brands into their special occasions.
Image Credit: Taco Bell.
Trend Themes
1. Branded Parties - There is an opportunity for brands to enter the party planning industry by offering themed party packages and customizable decor.
2. Fast Food Experiences - Fast food chains can leverage their brand loyalty by offering unique experiences, such as hosting parties or events at their locations.
3. Celebration Marketing - Marketers can capitalize on the trend of celebrating life's milestones and 'just because' occasions by creating campaigns that promote brand inclusion in these moments.
Industry Implications
1. Hospitality - Hotels and event venues can explore the opportunity of offering branded party options and themed event packages.
2. Event Planning - Event planners can expand their offerings by including branded parties and fast food experiences as part of their services.
3. Marketing and Advertising - Marketing agencies can develop campaigns and strategies that incorporate celebration marketing and highlight brand inclusion in special occasions.
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