Farmer Boys Introduces 'Parmesan-Crusted Sourdough Cheeseburger'
Niko Pajkovic — March 30, 2022 — Lifestyle
References: farmerboys & qsrmagazine
Farmer Boys, a California-based fast-casual restaurant chain, has announced the launch of an all-new burger: the Parmesan-Crusted Sourdough Cheeseburger.
The new offering consists of a half-pound of 100% USDA pure beef sandwiched between two large slices of parmesan-crusted sourdough bread. On the inside, the burger is topped with hickory-smoked bacon, cheese, smashed avocado, grilled onions, green leaf lettuce, and thousand island dressing. The new sandwich will only be offered for a limited time, until June 6.
“It’s always been important for us as a brand to consistently innovate our menu by thinking outside the box and bringing new items that satisfy the palate of our guests. And, we’re confident that our guests will agree that our latest creation, Parmesan-Crusted Sourdough Cheeseburger, is the ‘most irresistible cheeseburger ever," said Joe Adney, Chief Marketing Officer for Farmer Boys.
Image Credit: Farmer Boys
The new offering consists of a half-pound of 100% USDA pure beef sandwiched between two large slices of parmesan-crusted sourdough bread. On the inside, the burger is topped with hickory-smoked bacon, cheese, smashed avocado, grilled onions, green leaf lettuce, and thousand island dressing. The new sandwich will only be offered for a limited time, until June 6.
“It’s always been important for us as a brand to consistently innovate our menu by thinking outside the box and bringing new items that satisfy the palate of our guests. And, we’re confident that our guests will agree that our latest creation, Parmesan-Crusted Sourdough Cheeseburger, is the ‘most irresistible cheeseburger ever," said Joe Adney, Chief Marketing Officer for Farmer Boys.
Image Credit: Farmer Boys
Trend Themes
1. Gourmet Fast Food - There is a growing trend in the fast food industry to offer high-quality and gourmet offerings, like parmesan-crusted sourdough burgers, to attract more discerning customers.
2. Limited Time Offerings - Many fast food chains are offering limited time menu items like the Parmesan-Crusted Sourdough Cheeseburger to create excitement and urgency among customers and boost sales.
3. Menu Innovation - As consumer tastes evolve and become more sophisticated, there is a greater need for fast food chains to continuously innovate and introduce new and exciting menu items to stay relevant.
Industry Implications
1. Fast Food - Fast food chains like Farmer Boys are constantly innovating in order to attract more customers and stay ahead of the competition.
2. Casual Dining - Casual dining restaurants are also offering gourmet burgers to appeal to customers who are looking for a quick, but high-quality, dining experience.
3. Marketing - Marketing professionals can leverage limited time offerings, like the Parmesan-Crusted Sourdough Cheeseburger, to create buzz and excitement around a brand or product.
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