The ParkingAuction app is resting its hopes of success on the fact that drivers are going to be willing to pay for the info on where they can park. It will certainly be interesting to see the how the ParkingAuction app catches on.
Implications - Consumers are looking towards emerging technology as a means of connecting with the world in new and unique ways. Parking can nuisance and the ParkingAuction app capitalizes on that market. Companies should consider how they can stimulate real world interaction by using new technological solutions.