VERDY Previews a Collaboration with Paris Saint-Germain
Kanesa David — July 19, 2022 — Fashion
VERDY has recently teased a collaboration with football club Paris Saint-Germain, sharing an Instagram photo of the Paris Saint-Germain logo imprinted in signature VERDY style. The image also features VERDY’s Vick character clad in a PSG jersey with ‘Qatar Airlines’ printed on the front. The brand also recently hosted a press conference with Kazuyoshi Miura, an iconic football player known as Japan’s first football star. PSG has recently landed in Japan for their preseason tour, with the team set to face Kawasaki Frontale on July 20. Games against Urawa Reds will follow the first event on July 23 and Gamba Osaka on July 25.
As of right now, it is unclear whether the collaboration will be a complete collection or a limited edition release. Consumers can navigate to VERDY’s Instagram for more previews of the release and stay tuned for more information by visiting the brand’s websites.
Image Credit: VERDY
As of right now, it is unclear whether the collaboration will be a complete collection or a limited edition release. Consumers can navigate to VERDY’s Instagram for more previews of the release and stay tuned for more information by visiting the brand’s websites.
Image Credit: VERDY
Trend Themes
1. Sports-branded Collaborations - The collaboration between VERDY and Paris Saint-Germain sets off a trend of sports-branded collaborations with fashion, lifestyle, and other industries to create mutually beneficial partnerships.
2. Football-themed Fashion - The upcoming collaboration between VERDY and Paris Saint-Germain highlights the trend of football-themed fashion, creating opportunities for designers and retailers to develop trendy and innovative clothing, accessories, and footwear collections.
3. International Sports Tourism - The preseason tour of Paris Saint-Germain in Japan reveals a growing trend in international sports tourism, offering opportunities to local businesses and entrepreneurs to cater to sports fans with customized experiences, products, and services.
Industry Implications
1. Sports Apparel and Accessories - The collaboration between VERDY and Paris Saint-Germain presents innovative opportunities for the sports apparel and accessories industries to create new and exciting football-themed designs and products.
2. Travel and Hospitality - The international sports tourism trend offers opportunities for the travel and hospitality industry to develop customized packages and experiences for sports fans, including accommodation, transportation, and entertainment.
3. Digital Marketing and Social Media - The collaboration between VERDY and Paris Saint-Germain highlights the importance of effective digital marketing and social media strategies for creating buzz and engagement around sports-branded collaborations, offering opportunities for marketing agencies and social media influencers.
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