The 'Parents of Road Victims' Campaign Reads "Don't Text and Die"

By: Leslie Chen - Published: Apr 27, 2013 • References: happiness-brussels & adsoftheworld
These Parents of Road Victims print ads warn against the severe dangers of texting while driving.

Consisting of three images of different faces bathed in the glow of a mobile device, the campaign is a haunting and blunt reminder of what could happen if you're not fully focused when behind the wheel. The ads were created by Happiness-Brussels advertising agency in Brussels and are accompanied by the straightforward copy "Don't text and die." Although some may not appreciate the bluntness of these ads, they definitely get their message across clearly.

If you find yourself shrugging off the possible dangers of quickly answering a text while driving, let these Parents of Road Victims advertisements remind you of the seriousness of doing so. Stats for Blunt Cautionary Driving Ads Trending: Older & Average
Research: 3,688 clicks in 160 w
Interest: 2 minutes
Concept: Parents Of Road Victims
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: accident-avoiding autos, last words safety ads, and erotic texting ads.