The MYWAY Scroll

By: lourdes sanchez bayas - Published: Sep 25, 2008   Updated: Apr 6 2011 • References: ispo-brandnew
The MYWAY 2 Map House ski resort map was designed by Måns von Rohr and Catharina Wikström. The tear-resistant scroll map is really convenient and would come in handy for those who go mountain-skiing often. It's designed to be easily unrolled for navigation at any time -- even with gloves on. I especially like the papyrus-style sticks.

Implications - Although many companies within the hospitality industry have amped up their amenities with gadgets and other tech-savvy features, this geek-friendly option isn't appropriate for all markets. This ski resort reinvented the papyrus scroll to create an easily stored map that's easy to use -- even while the user is wearing thick winter gloves. Stats for Papyrus Ski Maps Trending: Older & Chilly
Research: 4,395 clicks in 400 w
Interest: 4 minutes
Concept: Papyrus Ski Maps
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: swarm maps, super close google maps, and clothes made of paper maps.