Michael Kors Cruise 2009 Ads Look Like Tabloid Shots

By: Ayman - Published: Jan 12, 2009   Updated: Mar 30 2011 • References: michaelkors & frillr
Famed photographer Mario Testino plays paparazzo once again for Michael Kors in the Cruise 2009 ad campaign.

The campaign features shots of models Carmen Kass and Noah Mills taken by Testino, paparazzi style.

The fashion images simulate those images we see in tabloid magazines and blogs of the rich and famous.

Implications - A passing glance at any newsstand will reveal mainstream culture's obsession with celebrities and impromptu photos of famous faces. The fashion industry has recaptured consumers' attention by releasing ad campaigns and magazine editorials that look as if they were lensed by a paparazzo. The images' impromptu quality flies in the face of traditional fashion photography, which often thrives on opulent sets and larger-than-life scenarios. Stats for Paparazzi Fashion Campaigns Trending: Older & Average
Research: 24,541 clicks in 384 w
Interest: 4 minutes
Concept: Paparazzi Fashion Campaigns
Related: 68 examples / 52 photos
Segment: Females, 12-55
Comparison Set: 25 similar articles, including: paparazzi inspire fashion campaign, 20 innovative photo shoots by mario testino, and art deco alcohol packaging.