Stove or Fireplace? There is a difference. Old style fireplaces are very inefficient, but have that classic beauty. The new styles, like the Panorama Pellet Stoves, burn pellets designed for maximum heat efficiency. The draw of a fire is primitive, but that doesn't mean the style can't be from the future. If you have a modern interior and like the ambiance of fire, these styles are for you.
Implications - An effective marketing tool for any company or brand is updating a timeless product with a new look and new technology. The company can tout its product as a revolutionary new spin on an age-old product. The company also stands a good chance of garnering interest from young consumers interested by the new technological developments, as well as older consumers curious about a more efficient and sustainable version of a traditional product.
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Concept: Panorama Pellet Stoves
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Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: nutrient-rich frozen pizzas, fast food breakfast platters, and top 35 commuting innovations in may.
Panorama Pellet Stoves
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