The Panasonic Lumix TS20 Campaign Withstands the Worst Storms

By: Meghan Young - Published: May 6, 2012 • References: g2 & ibelieveinadv
The Panasonic Lumix TS20 campaign illustrates just how weather-proof this digital camera really is. It doesn't simply withstand a bit of rain and a smattering of snow. No, this device can hold its ground against torrential thunderstorms and raging sand storms. More than that, it is capable of fully functioning in these undesirable conditions. Although the image might not capture exactly what the person hoped to capture, the fact that it can shoot anything is impressive.

Created by G2, an ad agency based in São Paulo, Brazil, the Panasonic Lumix TS20 campaign shows that this camera is specifically "water, sand and snow proof." It was art directed and copy written by Fernando Farillo with creative direction by Cristiane Albano. The illustrations for the Panasonic Lumix TS20 campaign were executed by Boreal Estudio. Stats for Weather-Proof Camera Ads Trending: Older & Mild
Research: 958 clicks in 211 w
Interest: 1.2 minutes
Concept: Panasonic Lumix Ts20 Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
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