Looking at Pams Premium Ice Cream packaging, you may not guess that this line of products is appreciated for its "good value," for the visual identity gives the impression of top quality. Every tub is given a sharp black lid and label and treated to elegant images of the dessert that are delicately stylized.
With unique graphics, Brother Design created classic ice cream dishes and beautiful full-scooped servings of the frozen dairy treat. The team took the intricate forms of old-fashioned table decorations, overlapping them and cutting them to the contours of chalices and generous helpings of the dessert. A variety of warm colors were applied to the elaborate doilies of Pams Premium Ice Cream packaging and a glimpse of the real thing is provided with a window inside.
Delicate Doily Branding
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