Most car campaigns you see are pretty bare bones. If they are print, they feature an image of the vehicle driving along a seaside highway with all the pricing specs underneath. If it is a commercial, it shows a car driving along a seaside highway with all the pricing specs underneath. How exciting.
The painted BMW ads by Leonardo Tezcucano, however, offer a refreshing angle to vehicle marketing.
With a larger element of ambiguity present, the painted BMW ads provide a feast for the eyes while you are checking out the latest model of luxury sedan. Who needs to know what kind of engine it houses when you can see it superimposed on a beautifully painted swimming pool?
Stats for Avant-Garde Auto Art
Trending: Older & Chilly
Research: 3,136 clicks in 324 w
Interest: 4 minutes
Concept: Painted BMW Ads
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: bmw targets new drivers, hamster wheel car ads, and personified car parts.
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