PUTPUT is a European design firm that puts together sculptures that explore the sense of optical illusion and the brand's latest installation 'Paint Rollers' does just that by constructing the brushes out of unlikely material. The sculptures look like they would be fully functional paint rollers, except that at closer inspection viewers can see that the brush head is made from unexpected material. The designs cleverly subvert the expectation of the viewer by presenting something unlikely in the place of what is assumed to be the norm.
The surrealist 'Paint Rollers' series is comical in a sense, utilizing unlikely materials to construct the brush heads. These include replacing the material roller with cylinder-shaped items such as rolled newspapers, baguettes, heads of corn and plants to distort the viewer's perception using humor.
Illusionary Paint Roller Photography
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