The rad Over Backpack was created by Master Piece and is available in yellow or red. Another variation was also produced in blue, black and purple that supplemented nylon instead of canvas.
Implications - As society's focus on individuality grows, added pressure is placed on consumers to stand out and to be unique. However, customers are still concerned about a product's quality as much as its aesthetics. Companies should thus maintain their quality of production, but also satisfy the consumer need to be an individual.