The Broken Arm and Salomon Join on the Outpro Matryx
The Broken Arm joins forces with Salomon on the sturdy Outpro Matryx sneaker model for the season. The duo focus on the outdoors and prepare a footwear design that readies for the terrain that comes with it. The base foundation of the new model is the Outpro by Salomon.
The two then draw inspiration from The Broken Arm's expertise on how trail and outdoor items have been used by artists. In reference to this, the duo then taps Simon Laureyns to create an installation that is inspired by the collaboration. The shoe is made from the patented Matryx material by The Broken Arm, which is a dense iteration of weaving. It is complete in an earthy tonal colorway of peat, black, and purple corallites.
Image Credit: The Broken Arm
The two then draw inspiration from The Broken Arm's expertise on how trail and outdoor items have been used by artists. In reference to this, the duo then taps Simon Laureyns to create an installation that is inspired by the collaboration. The shoe is made from the patented Matryx material by The Broken Arm, which is a dense iteration of weaving. It is complete in an earthy tonal colorway of peat, black, and purple corallites.
Image Credit: The Broken Arm
Trend Themes
1. Outpro Matryx Sneakers - A trend in outdoor heritage-themed sneakers using the patented Matryx material, perfect for the terrain of the outdoors.
2. Art-inspired Outdoor Gear - A trend of incorporating artistic inspiration into trail and outdoor equipment design for a unique consumer experience.
3. Collaborative Product Development - A trend of collaborating with outdoor experts for product development that merges expertise and innovation.
Industry Implications
1. Footwear - The footwear industry can incorporate the patented Matryx material and collaborate with outdoor experts to create heritage-inspired shoes perfect for outdoor terrain.
2. Art and Design - The art and design industry can collaborate with outdoor brands to integrate art-inspired themes into trail and outdoor equipment design.
3. Outdoor Gear and Equipment - The outdoor gear and equipment industry can tap into trends of collaboration and artistic inspiration to create unique and innovative products for consumers who enjoy the outdoors.
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