The Outokumpu Duplex Stainless Steel Campaign Backs Sustainable Materials

By: Meghan Young - Published: Apr 1, 2012 • References: eurorscg & ibelieveinadv
The Outokumpu Duplex Stainless Steel campaign takes an eco-friendly angle. Appealing to people's desire for products and services that preserve the environment rather than destroy it, Euro RSCG, an ad agency based in Helsinki, Finland, shows that the metal materials this particular company uses are sustainable, trustworthy and good-looking.

Beautifully art directed by Mikko Heino and Marko Vuorensola, the Outokumpu Duplex Stainless Steel campaign was illustrated by Brink Helsinki with copy writing by Paul Earl. It is comprised of stunning images of nature, creatures and manmade objects, showing how they all can coincide peacefully together. It also informs viewers that this company is constantly finding new ways to fabricate stainless steel to "deliver greater long term benefits both financial and environmental," according to the ad agency. Stats for Eco-Friendly Metal Ads Trending: Older & Mild
Research: 1,958 clicks in 216 w
Interest: 1.7 minutes
Concept: Outokumpu Duplex Stainless Steel
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: suicidal animal ads, balloon people ads, and phallic weapon ads.