Superstar

The Otro Mundo Art Series Makes a Beverage a Thing of Beauty

By: Amelia Roblin - Published: Jul 20, 2011 • References: woonky and adsoftheworld
The common goal of many manufacturers is to instill their products with a sound authenticity, and the approach taken by the Otro Mundo Art Series is really quite direct. Choosing to abandon the essence of what a drink truly is, the Woonky advertising agency of Buenos Aires, Argentina, has instead opted to equate the grade of this beer brand to the likes of artistic masters.

Each of the three prints explores a different aesthetic, embracing the Pop Art Ben-Day Dots of Roy Lichtenstein, the mathematically precise sketching of Leonardo da Vinci's Vitruvian Man, and the Surrealist de Stijl technique of Joan Miro. Visual arts may have little do with the art of brewing alcohol, but it's clear that the Otro Mundo Art Series aims to communicate its supremacy.