The Original Penguin SS 2012 lookbook is stuffed with cotton candy, salty breeze and beautiful male models. With music from Deer Tick, the video lookbook showcases the carefree attitude of sea-side road trips. The line features preppy prints, pastels and modern tailoring. Memorable pieces include swim trunks with rising hems, color-blocked chinos and bright tanks. Set in Coney Island, the video has a heavily nostalgic tone. The retro feel meets in conjunction with the laid-back styling perfectly.
Originated in 1955, the American brand has made a booming comeback. Bragging the first and most popular golf-tee design, the 55 polo shirt has become iconic. Boasting celebrity fans from the likes of Sinatra to Dean Martin and even Clint Eastwood, the brand is of excellent quality and impeccable style.
Original Penguin is perfect for the clean-cut, laid-back fashion aficionado.
Stats for Boardwalk Buddy Campaigns
Trending: Older & Warm
Research: 13,276 clicks in 225 w
Interest: > 3 minutes
Concept: Original Penguin SS 2012
Related: 105 examples / 81 photos
Segment: Males, 18-55
Comparison Set: 39 similar articles, including: fruit-hued menswear, casual nonchalant lookbooks, and 42 sunny surfer captures.
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