Miguel Chevalier Presents 'Origin of the Curve'

By: Jamie Danielle Munro - Sep 27, 2014
References: miguel-chevalier & designboom
Origin of the Curve is a sculptural installation for Samsung, presented in Berlin. The design fuses a number of different elements of digital art, stretching across multiple screens.

Apparently the sculpture draws "reference from the sweeping design of the tech-giant’s curved UHD TV," as stated on DesignBoom. What's interesting about this design is how Miguel Chevalier has turned a piece of tech into such an artistic medium. Chevalier is known for taking digital elements and creating artwork from unexpected sources. This certainly pushes the boundaries of digital mediums when it comes to artistic expression, and works well with the Samsung brand. Overall the installation is very colorful and will hopefully attract more clients to the company's products.

Photo Credits: designboom, miguel-chevalier