This Concept Features Sophisticated Imagery for a Herb Collection

By: Mishal Omar - Dec 31, 2016
References: behance.net & thedieline
Designed by Sofia Papadopoulu, this organic herbs collection is marketed as a new Greek company that seeks to expand its consumer base with sophisticated branding imagery.

The use of herbs in meals is universal, with cultures and cuisines from all over the world using the flavorful products to add dimension to dishes. The concept brand Althea seeks to be identified as a high quality brand that offers organic herbs to any consumer who cooks with them. The branding is minimal and is featured in black, white or gray colors -- accompanied by very little labeling to maintain an air of sophistication.

This concept organic herbs brand seeks to invite consumers into a brand identity that is much more sophisticated than that with which most natural products are marketed.