You'll never miss Orange Wednesdays after seeing this ad. Not only is the deal a huge money saver, but the marketing team behind this advert did such a spectacular job parodying Wizard of Oz that I just can't help but want to give them my business.
Orange Wednesdays refers to Orange Cinema's special promotional offer whereby theater attendees can purchase two tickets for the price of one on Wednesdays. And what better way to show off that great deal by showing a pair of gals spending their Wednesday nights together at a movie theater... only one of those gals is the Wicked Witch of the West. The kooky commercial follows the two as the mean-spirited witch tries to lead a normal life, failing hilariously along the way due to her appearance and supernatural powers.
Stats for Wicked Witchvertising (UPDATE)
Trending: Older & Chilly
Research: 1,719 clicks in 259 w
Interest: > 3 minutes
Concept: Orange Wednesdays
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
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