Orange Launches the New Super-App 'Max It' for African Markets
Kanesa David — November 27, 2023 — Business
References: play.google & thepaypers
Orange has introduced 'Max it,' a comprehensive super-app strategically combining telecoms, financial services, and e-commerce to cater to users in Africa and the Middle East. 'Max it' emphasizes accessibility, with plans in motion to make the platform available to a broad user base. Orange Money serves as the foundational payment method, and the super-app also accommodates other payment solutions for purchases.
'Max It' allows consumers to manage their phone plans, finances, shopping, and other financial matters. The app, named 'Max,' is multilingual and incorporates local nuances to ensure inclusivity and relevance in diverse markets.
'Max It' can be accessed in five African countries: Cameroon, Senegal, Mali, Burkina Faso, and Botswana. Plans to expand the service to 12 other countries will happen soon.
Image Credit: PeopleImages.com - Yuri A
'Max It' allows consumers to manage their phone plans, finances, shopping, and other financial matters. The app, named 'Max,' is multilingual and incorporates local nuances to ensure inclusivity and relevance in diverse markets.
'Max It' can be accessed in five African countries: Cameroon, Senegal, Mali, Burkina Faso, and Botswana. Plans to expand the service to 12 other countries will happen soon.
Image Credit: PeopleImages.com - Yuri A
Trend Themes
1. Comprehensive Super-app - 'Max It' combines telecoms, financial services, and e-commerce into one platform, providing users in Africa and the Middle East with a comprehensive solution.
2. Accessibility and Inclusivity - 'Max It' prioritizes accessibility and inclusivity by offering a multilingual app that incorporates local nuances to cater to diverse markets.
3. Expansion to New Markets - 'Max It' plans to expand its service from 5 African countries to 12 other countries, tapping into new markets for growth and increased user base.
Industry Implications
1. Telecoms - 'Max It' disrupts the telecom industry by integrating telecom services into a super-app, offering users a convenient all-in-one solution for their needs.
2. Financial Services - 'Max It' disrupts the financial services industry by providing a platform that combines mobile money, payment solutions, and other financial matters in one app.
3. E-commerce - 'Max It' disrupts the e-commerce industry by incorporating online shopping capabilities into a super-app, creating a seamless shopping experience for users.
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