My favorite part is the â€œblah blah blahâ€ and â€œclick, click, click." The musical score was created specifically for this commercial. The ad was created by Bold Ogilvy.
Implications - The embracing of technology -- specifically celular technology -- by companies is extremely appealing in the eyes of consumers. When a company can convey that they are tech-savvy, consumers are far more likely to consider them not only authentic, but reliable. Demonstrating that your product or service embraces technology will make it seem like you are keeping up with consumer demand and societal movements in general.