Instead of thinking new ways to make existing chair designs interesting, functional and environmentally-friendly, Martina Decker and Peter Yeadon decided to go down a less traveled path with the OOoo Chair.
Stepping away from traditional seats, the OOoo Chair breaks the idea of sitting down to its most fundamental action. Replacing the need for actual furniture, the OOoo Chair is actually embedded within floors, eliminating the need for more 'stuff.'
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Research: 3,908 clicks in 322 w
Interest: 4 minutes
Concept: OOoo Chair
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: salvaged slide chairs, naughty carpentry, and skeleton furniture.
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