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The Speedy OntFront Fall Winter 2010 Moving Editorial

By: Joanne Lam - Published: Jun 10, 2010   Updated: Jun 20 2011 • References: ontfront and vimeo
The OntFront Fall Winter 2010 moving editorial takes fashion spreads to new speeds. This editorial features two “supercar humans” racing in their sleek and stylish OntFront gear. Comparing the clothing collection to aesthetic modifications on a supercar, this editorial will definitely appeal to car fanatics, while maintaining its popularity to style-loving fans.

Check out the featured video for this awesome OntFront Fall Winter 2010 moving editorial.

Implications - North American society is obsessed with progress and technological change, so it's not surprising that a fashion spread would employ the visual aesthetic of supercars in order to capitalize on the positive associations of the vehicles. Corporations outside of the automotive industry can similarly employ supercar aesthetics to evoke positive associations with their product lines.