Taking a look at the online shop design features of the top 200 ecommerce websites, Invesp brings all the visual statistics in this online shopping infographic.
The way a website functions and looks plays a huge role in attracting and repelling consumers, sometimes even outweighing the attraction of the types of products being offered. Areas that need to be focused on include the shopping cart page and the 'continue shopping' buttons as well as the checkout page which should provide information such as estimated shipping times.
This helpful statistical infographic reveals what the most popular online shop designs look like so that other online businesses can compare notes and look for possible areas of improvement.
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