Superstar

Jordan Metcalf Exposes Online Marketing Myths with Flourishing Fonts

By: Gil Haddi - Published: • References: jordan-metcalf and theorange.co
Commissioned by Adobe, designer Jordan Metcalf compiled a series of online marketing myths which he made easier to swallow by displaying them in extravagant font styles.

Commonly accepted rumors and fears such as "managing websites is hell" and "you can't trust marketers" are written out in large billboard fonts with flourishing designs that are attractive and appealing to many. This collection of artwork designs based on common Internet marketing myths will be used as illustrations for part of Adobe's promotional campaign of its upcoming social marketing and analytics package.

By making them pretty and inviting, Jordan Metcalf has already taken away some of the anxiety and power of the vicious online marketing myths that circulate throughout the online business world.