Rockstar
The Ones2Watch 'The Kill' editorial features a slew of sacrilegious imagery. Styist Toyo Tsuchiya outfitted models Shaun Haugh from Red Model Management and Thomas Hassler from Fusion Models in avant-garde pieces by designers including Robert Geller, Zana Bayne for CHRISHABANA and Enza Costa. Think punk rock meets haute couture.

Photographer Jeremy Williams kept it classic by exclusively shooting with black-and-white film. Thank the lord for this thought-provoking editorial.

Implications - One of the best ways a company can generate attention for its products is by investing in a deliberately controversial ad campaign. By attaching its brand name to an abrasive and untraditional ad campaign, the company establishes itself as one that eschews convention in favor of ingenuity.