The Ones2Watch 'The Kill' editorial features a slew of sacrilegious imagery. Styist Toyo Tsuchiya outfitted models Shaun Haugh from Red Model Management and Thomas Hassler from Fusion Models in avant-garde pieces by designers including Robert Geller, Zana Bayne for CHRISHABANA and Enza Costa. Think punk rock meets haute couture.
Photographer Jeremy Williams kept it classic by exclusively shooting with black-and-white film. Thank the lord for this thought-provoking editorial.
Implications - One of the best ways a company can generate attention for its products is by investing in a deliberately controversial ad campaign. By attaching its brand name to an abrasive and untraditional ad campaign, the company establishes itself as one that eschews convention in favor of ingenuity.
Key Themes Behind This Trend
- Controversial Advertising
- Companies can generate attention and establish themselves as innovative by investing in deliberately controversial ad campaigns.
- Avant-garde Fashion
- Avant-garde fashion combines elements of punk rock and haute couture, offering disruptive innovation opportunities in the fashion industry.
- Black-and-white Photography
- The use of black-and-white film in photography can create classic and thought-provoking visuals, presenting opportunities for innovation in the photography industry.
Where This Applies
- Advertising
- The advertising industry can embrace controversial approaches to grab attention and exhibit innovation in ad campaigns.
- Fashion
- The fashion industry can explore avant-garde styles that bridge the gap between punk rock and haute couture, fostering disruptive innovation in fashion design.
- Photography
- The photography industry can experiment with black-and-white film and classic aesthetics to create thought-provoking visuals, opening doors for innovative photography techniques.
