Since designers like Calvin Klein, Fendi and Isabel Marant shared one-shoulder silhouettes on the runway, the style has become a popular choice for dresses and tops of the summer season—and Avocado activewear even offers a one-shoulder sports bra. Although it may seem as though two straps are needed for adequate support during physical activities, the brand's Mercury bra has a design that's body-mapped, meaning that "each type of stitch is placed specifically in order to create a better fit that perfectly hugs a woman’s body," according to creative director Jessica Laursen.
The one-shoulder bra is made of a soft fabric blend that offers great stretch and recovery, plus cooling technology that's capable of wicking away sweat for increased comfort.
What Makes This Trend Stand Out
- One-shoulder Activewear
- The rise of one-shoulder activewear presents an opportunity for activewear brands to create innovative and stylish sports bras and tops for women.
- Body-mapped Designs
- The use of body-mapping technology in sportswear can provide superior fit and support for athletes, creating opportunities for brands to offer products with highly precise design.
- Cooling Technology
- Activewear brands can incorporate cooling technology into their designs to enhance comfort for athletes during workouts, and appeal to consumers in hotter climates.
Sectors Adopting This
- Athletic Apparel
- The athletic apparel industry can embrace the trend of one-shoulder activewear and utilize advanced technology such as body-mapping and cooling technology to create innovative and high-performance sports bras and activewear.
- Sportswear Manufacturing
- The emergence of new trends like one-shoulder activewear and body-mapped designs in sportswear offers disruptive opportunities for manufacturing companies to develop more advanced and precise production techniques and materials.
- Fashion Retail
- Fashion retailers can expand their offerings to include one-shoulder activewear and capitalize on the trend, while utilizing their design expertise to introduce variations in color, fit and style to attract new customers.
