PUMA Draws Inspiration from One Piece Film: Gold for the New Cell Venom
Sportswear label PUMA introduces its latest iteration of the Cell Venom sneakers -- this time, the brand draws inspiration from 'One Piece Film: Gold.' The new anime film serves as the influence, highlighting the antagonist Gild Tesoro, who is the "former casino king and proprietor of Gran Tesoro, which is the largest entertainment city-ship in the world."
The bold design showcases a color palette of gold and silver across the uppers in a pattern that recalls Sanji's eyebrows. The show features overlaying details at the mid-panels and the branding accents are informed in gold. The shoe's vamp displays a crisscrossed chain in gold as another flashy design element. This component holds a pirate key that has a skull emblem centered in the middle. This chain is then connected to silver leather loops found at the heel tab and the toe box.
Image Credit: PUMA
The bold design showcases a color palette of gold and silver across the uppers in a pattern that recalls Sanji's eyebrows. The show features overlaying details at the mid-panels and the branding accents are informed in gold. The shoe's vamp displays a crisscrossed chain in gold as another flashy design element. This component holds a pirate key that has a skull emblem centered in the middle. This chain is then connected to silver leather loops found at the heel tab and the toe box.
Image Credit: PUMA
Trend Themes
1. Anime-inspired Footwear - There is an opportunity for footwear manufacturers to capitalize on popular anime franchises by creating footwear that is inspired by the unique characters and aesthetics of these shows.
2. Fantasy Footwear - Footwear manufacturers can create fantasy-inspired shoes using wild, colorful designs and unusual materials to appeal to consumers looking for unique and whimsical fashion choices.
3. Pop Culture Collabs - This collaboration, and others like it, show potential for partnerships between pop culture brands and fashion brands to create unique and exciting products.
Industry Implications
1. Fashion - Fashion brands that collaborate with pop culture franchises and incorporate popular aesthetics into their products can seize the opportunity to capture a younger audience.
2. Footwear - The footwear industry, in particular, can benefit from collaborations and designs that incorporate inspired styles from unique sources, like popular shows or movies.
3. Anime/manga - Anime and manga licensors can collaborate with fashion brands to create licensed products inspired by their popular properties, expanding their reach and engaging with a new customer base.
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